A challenge to say the least, Yamaha was conducting a giveaway in relation to their Outboard division and needed designs specifically for their social application.

The goal was to stick with previously structured branding standards while working to incorporate a vast amount of text and imagery vital to the projects success.

What emerged was a set of materials that included a text lockup representing the face of the giveaway and several supporting images which adhered to strict gridlines in an effort to visually cleanse each piece while still maintaining the necessary information.