Wisconsin Lottery

Having been a part of the lives of a vast amount of Wisconsinites for many years, the Wisconsin Lottery was looking to update a few of it’s informational pieces, as well as point of sale materials in order to better catch the eye of newer audiences but still retain that of it’s loyal following.

By sticking to the companies theme of loud color schemes and layouts I worked toward simplifying portions of each design until nothing else could be pulled away.

In doing this the hierarchy of text and image were more easily identifiable and worked to better engage it’s target customers.