Pine Threads

Growing up with roots in the Pacific Northwest means being exposed to a multitude of different outdoor pursuits.

By combining the dark, moody, and ephemeral vibe of Washington’s fog covered mountains with the thrill and grit of motocross it was my task to create a series of simple, but striking, graphics that spoke to the eclectic crossroads at which Pine Threads operates and thrives.

In merging the aesthetic of the company’s apparel with it’s overall branding we took the first steps at carving out a competitive advantage in a very unique corner of the market in which Pine Threads competes.