The paintball industry is a very tight knit and slow moving scene wrought with designs that are regurgitated year to year with only an ever so slight hint at an attempt to reimagine what’s possible.
With PbRack, a paintball clothing and lifestyle brand, the goal was to create products that were wearable outside of the paintball industry. A brand you could fully support both on and off the field with no gimmicks and not even a hint of corporate sleaziness. The punk rock company of paintball.
Starting with a redesigned logo which included a more technical and edgy disposition we progressed to creating, and innovating, a slew of soft goods from pants to jerseys to casual wear. All which reflected the rebel attitude that comes with a do it yourself project envisioned from the ground up.