While larger brands typically require a more focused effort, here is where I I’m able to let my brain go wild. Throw out concepts that are just beyond the edge of what works. Pushing the boundary between what design can and can’t be.
By creating logos for others who are more keen to allow my creative freedom to run wild I am able to learn what sorts of processes help aid in my design decision making and what processes do not. Thus working toward broader solutions for future projects.