Hot Topic

Originally from Brighton, England the band As It Is quickly made a name for themselves after making their way to California in pursuit of a dream. Through their unique sound and never say die attitude the bandmates rose to stardom in the Pop Punk world by signing to a new label and going on the entire length of the Vans Warped Tour in only their first few years as an established band.

What was needed was an updated look for their first major apparel release since their introduction, and rise, in the United States market.

In creating a design that paid homage to their roots while still maintaining an edge the result was a best selling shirt made available throughout the entire Hot Topic chain of stores just in time for the boom of the holiday season.