Centered around a no b.s. attitude 3D Nutrition was founded on the idea that anybody can change their life for the better. And all it takes is one simple step. From bodybuilders, to powerlifters, to the simple fitness enthusiast the products this company creates come from a place of love and learning. A place where simplicity in training and supplements reign supreme.
By focusing on the local community, and ditching the large attitude that comes with many national supplement brands, 3D Nutrition needed a logo and packaging designs which reflected their process oriented confidence.
The goal was to utilize a typeface that had attitude but was also fairly reserved. A splash of color to catch your eye but not so much that it was too “in your face.” A look that showed the multifaceted nature of the company but in the bigger picture was just as simple as taking that first step.