The Medium is the Message

Growing up playing paintball at a national level I was constantly exposed to the budding image of Shepard Fairey’s Obey campaigns, namely in the form of his Andre The Giant Has A Posse stickers which started showing up on gear all over the United States. Shepard kept a consistent focus on the theme of phenomenology with his concept of “the medium is the message” as more street art began popping up in large cities in an effort to shed light on tough subjects that weren’t being broadcast by more main stream media sources.

These ideas affected me so profoundly that not only was my first tattoo a portion of the Andre face from the original Obey stickers but I went on to unconsciously keep that “medium is the message” idea as a central theme in my own life.

This helped me to see the bigger picture and led me through various phases of goals which brought me to where I am today. After quickly coming to the realization that money wasn’t the end goal which would lead to my happiness I began slowly heading to the natural world for healing and inspiration.

Mt. Hood Sticker

Instead of creating art which reflected my life I started to work my life as if it was the art itself; drawing grids with my intention, painting strokes with boundless action, setting a mood with movement, and learning through doing.

Traveling, hiking, surfing, snowboarding, and expressing myself through movement in the world around me became my way of molding my creative energy into one big intertwined ball of awesomeness that continues to feed into itself the more I dive head first into the unknown.

But hey, I guess we’re all kinda artists in that way. It just depends on how much effort you’re willing to put toward your own masterpiece.

p.s. I’m pretty proud that the image I designed for this post was selected for the Sticker Mule marketplace! And that a portion of the profits I make will go directly toward Protect Our Winters in an effort to help save the glaciers on gentle giants like Mt. Hood. To snag yours click here.