Most people seem to have a difficult time approaching potential business opportunities. Well I’m here to explain business in a way that should simplify things a bit.


Business is a wave.


You wait in the surf, surveying the approaching crests of the water for a potential opportunity. When the time comes, and the small crest begins to turn into a wave, you have one of two options: ride that puppy like there’s no tomorrow, or bail out.


If you bail out then you go right back to surveying the landscape as you did previously. If, however, you decide to ride the wave then it’s full speed ahead with no looking back until the wave begins to die down.



Either way, you have several periods in time when you can either choose to continue riding or get off. These decisions can be some of the hardest you’ll ever have to make. It’s important to recognize, though, that just because you choose to get off does not mean that it was the wrong move.


Sometimes businesses come to the end of their life cycle faster than others. Sometimes it’s not a smart idea to even get on.


Regardless of your decisions the most important trait you can bring to the table is your willingness to learn. With each decision you make having this ability with allow you to see your experience for what it was as well as help you to make better decisions in the future.


At some point you’ll either have to take the ride or go back to shore.