Uncertainty appears to be at the root of many major problems we face in our lives. If you know where you are, where you’re going, or how you need to get somewhere then you are more likely to follow through until the end.


This is not only an analogy for roads, traveling, speeches, and exercise but also for life.


Having goals is the most effective way to combat uncertainty. Set a goal and treat it as the end, not a means to an end. Get there at whatever cost. Once you reach it, start over. Make a new goal. Create a new end.


How do you do this? ABCD. Attention, benefits, credentials and direction.

A: Start by getting your own attention. What needs changing? What is your goal?

B: Figure out what benefits will be gained from meeting this new goal. Give yourself a reason to listen and a reason to put in the necessary work.

C: Establish credibility. Why should you listen to yourself? What new information do you need to learn in order to effectively complete the tasks ahead?

D: Start by moving in a direction. Without jumping in 100% to the goal you’ve set for yourself then these first 3 steps have been for nothing.



Make sure you have signposts; periods where you can actively check on your progress. Signposts help to further keep things on track and the goal in sight. It is important for these signposts to be for yourself, however. There is no quicker way to get off-track than to start meeting signposts that others have created. These signposts that others have created aren’t meant for your eyes and have no bearing on the goal you set for yourself other than to distract.


Stay the course, and always remember ABCD.